The Upper Crust Bakery logo demonstrates my abilities to develop and execute a concept based logo design. I wanted to design a logo that encapsulated the business values, appeal to a diverse market segment, be timeless, and memorable. Each element of this design is purposeful and meant to convey a sophisticated and a welcoming brand identity. The creation of this logo design taught me how to incorporate stylish fonts, clean lines, and plenty of white space to create balance composition. In addition to the thoughtful and intentional design of this logo, this piece is a valuable example of the technical skills I learned while using Adobe Illustrator to create the vector graphics.